About Us

Palm Springs Sign

Thanks for visiting! I'm Linda, your makeup-loving, celebrity-gabbing, calm-yet-spontaneous friend. I delved into beauty years ago, and it was always my dream to create a beauty line. After plenty of deliberation, coffee-fueled late nights, and a ton of swatching, BeautieSocial was born.

BeautieSocial (formerly BeautiePaint) is a cruelty-free cosmetics line focused on creating pigmented, high quality products with a purpose. We donate up to 20% net profits to local shelters and rescue organizations. We are all inclusive, judgment-free, and want you to paint your face any way you want. We are here to have fun and saturate your life with color!

Because I live and staycation in sunny Palm Springs, California, it was the perfect inspiration for my first products.  

I created this first Pom Pom Springs palette based on my own memories of the city, from child to adulthood. It's a bright and vibrant palette, perfect for color lovers.

Along with the palette, a collection of brushes I call Cactus Flower is available for purchase. The 7 brushes come in a spunky glitter bag, making them perfect for travel.

Stay tuned for future Palm Springs based product releases!