About Us

I’m Linda, beauty enthusiast, brand founder, and your go-to friend for all things makeup. My love for beauty started back in the early days of beauty blogging, and over the years I’ve worked with top brands, trained at a professional makeup academy in Los Angeles, and immersed myself in the world of cosmetics and creativity.

After years of creating beautiful things for other people, I decided it was time to make beautiful things for myself. Through countless swatches, experiments, and late-night caffeine sessions, BeautieSocial was born - a cruelty-free beauty line designed to bring fun, high-quality color into your life, with a purpose. For every order, we donate a package of dog or cat food to local shelters and rescue organizations. Giving back is just as important as looking good.

At BeautieSocial, makeup isn’t about rules -- it’s about fun, freedom, and self-expression. Whether you love bold colors, subtle shades, or something in between, we’re here to celebrate individuality and add more color to your world.