About Us

Thanks for visiting! I'm Linda, your makeup-loving, celebrity-gabbing, laidback-yet-spontaneous friend. I delved into beauty years ago, when beauty blogs were all the rage. Since then, I’ve worked with a variety of brands, attended a professional makeup academy in LA, and got to know the basics of beauty businesses.

It was always my dream to create a beauty line. After plenty of deliberation, coffee-fueled late nights, and a ton of mixing and swatching, BeautieSocial was born.

BeautieSocial (formerly BeautiePaint) is a cruelty-free cosmetics line focused on creating pigmented, high quality products with a purpose. We donate up to 20% net profits to local shelters and rescue organizations. All of our products are cruelty-free and most are vegan.

We are all inclusive, judgment-free, and want you to paint your face any way you want. We are here to have fun and saturate your life with color!