I was out shopping for a new work foundation and didn’t really want to spend too much on it. I like to save my Nars, MUFE, and other foundations for any activity / event that does not involve my 9 to 5. I’ve been at this company for 6 years now and I honestly don’t care how I look. I see the same. 10. people. every. single. day. So for work, I’ll wear something less expensive, if I wear any makeup at all.
LOL – that’s going to come up a lot: me caring very little about my work appearance. Not like “get out of bed and go straight to work,” but more like, super minimal maintenance. What’s funny is that when I started, I liked getting glammed up for work. Then about 8 months in I realized I didn’t need to look extra pretty for my coworkers. I like them and all, but screw it. Give me that extra 30 minutes of sleep.
Wet n Wild Photo Focus Foundation [$5.99]
Back to my story – I was at Walgreens and was super curious about Wet n Wild’s Photo Focus face line. It’s supposed to give your skin “#nofilter perfection” and it’s made with a “matte, light-diffusing complex” that prevents white-cast in photos. (FYI – a white cast is usually caused by an SPF product or a product with too much mica in it. They both reflect light poorly. So video is ok for those, but not flash photography.) They have a shade matchy thing on their website, which told me to grab Photo Focus Foundation in shade Golden Beige [left]. Walgreens was out of almost every shade and Golden Beige looked a little light, so I grabbed Amber Beige, too, just in case. By the way, my Walgreens has horrible lighting! I couldn’t tell how dark Amber Beige was until I got home.
Golden Beige was just a tiny bit too light for my skin, but that’s nothing a drop or 2 of Cover FX Custom Color Drops can’t fix.
Holy hell – this stuff is matte. It applied easily with the spatula applicator and my brush, but I would prefer a pump bottle with this foundation. Any foundation really – it’s just more sanitary. The formula was pretty smooth, but dried intensely matte. Now, those of you with early 20-something skin might like this. I would’ve liked it, too! But in my 30s, I prefer something with a little more moisture, even with my oily skin. If a foundation is really matte, it’s just going to make my smile lines that much more pronounced. And of course, this one did. It settled into lines after I powdered.
The coverage, though, is pretty awesome. It’s medium coverage that can be built up to almost full. Don’t slather it on, though. Apply it in thinner layers to get the best cover or it’ll cake up.
I applied my foundation at 7am, and about noon everything still looked pretty good. I was just a bit oily on my nose, but that’s normal for me. By the end of the work day, some touch ups were needed, especially around my eyes.
Still, not bad for a $6 foundation. I’ll continue to use this [with a hydrating primer] until I run out, but I probably won’t be buying it again.
$6 is a nice price for the performance. It’s very matte with medium coverage, but it unfortunately highlights fine lines. I think this would work better for young skin.